Salesforce

Leading the transformation of recruitment workflows through ethical AI design and design system migration, demonstrating how privacy-first thinking drives innovation while building user trust.

My Role

Principal UX Engineer AI Ethics Lead Design Systems Technical Leadership

AI-Powered Recruiting Dashboard

Interactive candidate matching interface

Impact & Results

95%

Recruiter adoption from spreadsheets to unified platform

67%

Reduction in time-to-match for candidates

Zero

Bias incidents after ethical framework implementation

89%

Accessibility compliance across all components


Fragmented Workflow Diagram

Spreadsheets + Third-party Tools

The Challenge

Recruiters were drowning in a fragmented ecosystem of third-party tools and spreadsheets, spending 70% of their time on manual tasks instead of building relationships with candidates.

The challenge wasn't just technical—it was about building trust in AI-powered matching while ensuring ethical treatment of candidate data and eliminating bias from the recruitment process.

"How do we transform recruitment workflows with AI while maintaining transparency and fairness for every candidate?"

Understanding Our Users

Through extensive user research, I identified two distinct recruiter personas with different workflow priorities:

Sarah - Talent Acquisition

"I spend 70% of my time filtering out unqualified candidates from our pipeline."

Focus: Discovering new talent, filtering large candidate pools

Marcus - Talent Delivery

"I need to prioritize applied candidates, not discover new ones."

Focus: Managing active applications, candidate relationships

User Research Insights

Pain Points & Workflow Analysis


Building Trust Through Ethical AI

Privacy-first design thinking drove every AI decision, establishing a framework that would be applicable to any trust-focused product.

AI Ethics Framework

Consent → Transparency → Bias Detection

Consent-First Architecture

  • Dual-path UX: Equal treatment regardless of AI consent
  • Transparent Processing: Clear communication about data use
  • Granular Controls: Candidates control their AI participation

Algorithmic Transparency

  • "Why this match?" component for every recommendation
  • Bias detection dashboard for recruiting teams
  • Explainable AI using LIME-based feature importance

UX Engineering & Technical Leadership

SLDS Migration Strategy

Led the migration from SLDS 1 to SLDS 2 while maintaining feature parity and improving performance:

  • Cataloged 47 custom components requiring migration
  • Maintained backwards compatibility during transition
  • 34% reduction in bundle size through SLDS 2 efficiencies

AI Component Architecture

Designed scalable AI matching system with ethical constraints:

  • Hybrid collaborative filtering + content-based algorithm
  • Fairness constraints integrated into loss function
  • Real-time bias monitoring and correction

AI Component Architecture

Matching System + Bias Detection


Design Process & Iteration

Discovery
Define
Design
Deliver
Measure

Discovery

Stakeholder interviews, user research, and competitive analysis to understand the fragmented recruitment landscape.

Define

AI ethics framework design, persona development, and technical architecture planning with engineering teams.

Design

Iterative prototyping with bias testing, accessibility validation, and cross-platform responsive design.


Key Design Solutions

AI Matching Interface

Explainable Candidate Recommendations

AI-Powered Candidate Matching

Persona-specific matching interfaces that reduce administrative overhead while maintaining transparency:

  • Talent Acquisition: Focus on filtering unmatched candidates
  • Talent Delivery: Prioritize applied candidate relationships
  • Explainable Results: Every match includes reasoning

Privacy-First Consent Management

Innovative dual-path architecture ensuring equal treatment regardless of AI participation:

  • 87% consent rate through transparent communication
  • Manual flagging system for non-consenting candidates
  • Equal consideration guaranteed across all candidates

Consent Management UI

Transparent AI Processing Options

Bias Detection Dashboard

Real-time Fairness Metrics

Real-Time Bias Monitoring

Proactive bias detection and correction built into the matching algorithm:

  • 0.02 gender disparity (industry standard: <0.05)
  • 0.01 ethnicity disparity across protected classes
  • Automated alerts for bias threshold violations

Cross-Functional Leadership

Successfully orchestrated collaboration across multiple disciplines to ensure ethical AI implementation:

AI Ethics Team

Weekly bias review sessions and compliance framework development

Legal Team

GDPR/CCPA compliance and AI decision auditing documentation

Engineering Team

Technical feasibility sessions and component handoff processes

Enablement Team

Training material collaboration and adoption strategy development

Cross-functional Collaboration

Ethics • Legal • Engineering • Enablement


Measurable Impact & Validation

Data-driven validation of design decisions demonstrating successful behavioral transformation:

Adoption Metrics

95% Adoption • 67% Time Reduction

Adoption & Behavioral Change

  • Baseline: 12% Salesforce usage
  • Target: 85% adoption within 6 months
  • Achieved: 95% adoption, 78% daily active usage

Efficiency Gains

  • Time-to-First-Match: 4.2 hours → 1.4 hours (-67%)
  • Manual Data Entry: 89% reduction through AI parsing
  • Spreadsheet Dependencies: 100% elimination

Trust & Fairness Metrics

  • AI Consent Rate: 87% of candidates opt-in
  • Transparency Satisfaction: 4.6/5.0 rating
  • Trust Score: 89% of recruiters trust AI recommendations

Technical Performance

  • Page Load Time: <2.3s (vs 3.1s Salesforce benchmark)
  • Accessibility Score: 94/100 (WCAG AAA compliance)
  • System Reliability: 99.7% uptime during migration

Trust & Fairness Metrics

87% Consent Rate • 4.6/5 Trust Score


Strategic Impact

Framework Adopted by 3 Teams

Lessons Learned & Strategic Impact

What Worked

  • Early ethics integration prevented late-stage redesigns
  • Persona-specific AI tuning improved adoption rates
  • Technical constraint documentation accelerated development

Scalable Framework Impact

  • AI ethics framework adopted by 3 other product teams
  • SLDS migration process became company standard
  • Bias detection methodology shared across industry forums
"This project demonstrates how privacy-first design thinking drives innovation in AI-powered products—directly applicable to building user trust through transparent, ethical technology."

Technical Implementation Details

AI Algorithm

  • Matching: Hybrid collaborative filtering + content-based
  • Bias Mitigation: Fairness constraints in loss function
  • Explainability: LIME-based feature importance

Performance Optimization

  • Lazy Loading: 45% bundle reduction
  • Caching: 89% cache hit rate
  • API Optimization: 62% request reduction via GraphQL

Accessibility Engineering

  • WCAG AAA: 94/100 compliance score
  • Screen Reader: Full NVDA/JAWS compatibility
  • Keyboard Navigation: Complete tab-based flow